HYBE at the heart of the controversy: Additional revelations from the controversial report on the music industry

HYBE at the heart of the controversy: Additional revelations from the controversial report on the music industry
Révélations supplémentaires sur le rapport controversé de HYBE

HYBE's Shocking Revelations

Additional pages from the music industry report, previously mentioned during a National Assembly hearing attended by Kim Tae Ho, COO of HYBE and CEO of Belift Lab, have been released. On October 28, Sports Kyunghyang revealed the expanded contents of the report it obtained. These new documents not only comment on HYBE's idols but also include harsh evaluations of idols from other entertainment agencies regarding their appearance and other aspects such as personal life controversies, online community opinions, and viral marketing strategies.

Le rapport a été initialement révélé lors de l'audit par le Comité de la culture, des sports et du tourisme de l'Assemblée nationale le 24 octobre. Compilé chaque semaine, ce rapport aurait été diffusé par A, un ancien critique musical devenu rédacteur en chef de Weverse Magazine (publié par la filiale de HYBE, Weverse Company), au président de HYBE, Bang Si Hyuk, et aux dirigeants.

The original unaltered document has raised concerns, with controversies mainly focusing on comments about idols’ appearances. The recently released sections have intensified criticism. For example, regarding a group of idols from SM Entertainment, the report mentioned that it seems SM, once a symbol of ignoring criticism, was forced to change by adding monitoring staff or updating its feedback system. Recently, there has been a significantly negative response regarding one member, and coincidentally, there was an anonymous report that this member had donated 10 million KRW (about $7,217 USD) to an animal protection organization.

Le rapport a également commenté sur un autre membre qui est apparu dans une émission de variétés, critiquant la nature scriptée de scènes telles que l'achat et la préparation maladroite d'un punch de pastèque, et qualifiant le style narratif de "ringard".

HYBE a clarifié que le rapport en question était des données de surveillance, et non une déclaration officielle de HYBE. Précédemment, Kim Tae Ho a répondu lors de l'audit de l'Assemblée nationale le 24 octobre, où des parties du rapport ont été révélées, déclarant que "bien que ce document ait été créé au sein de HYBE, il contient uniquement des données de surveillance et ne représente pas la position de HYBE. Nous reconnaissons l'inapproprié du rapport et travaillerons pour éviter que de tels problèmes se reproduisent."

In an official statement quickly published on its website after the report was released, HYBE explained that "the monitoring report disclosed during the audit by the National Assembly’s Committee on Culture, Sports, and Tourism gathers various opinions and public sentiments from fandoms and the industry. It compiles responses from communities and social media as they are, for reference by a small internal group, and does not reflect HYBE’s position."

HYBE further emphasized that "the report also includes positive feedback from fans, which we as an entertainment company must take into account. We will hold those who selectively edited and disclosed only provocative content accountable, as this falsely suggests that HYBE created a document criticizing the artists," which sparked anger among the assembly members.

Malgré les explications de HYBE, la publication du rapport, contenant du contenu perçu comme des attaques personnelles, a déclenché une réaction généralisée parmi les agences de divertissement et les fans de K-pop. Le rapport s'est rapidement répandu sur diverses communautés en ligne, suscitant l'indignation.

As the controversy continues, all eyes are on HYBE to see if they will provide further clarification or remain silent.


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