The Most Popular K-pop Idols in the United States in 2024

K-pop continues to captivate the world , and the United States is no exception. According to a recent global survey conducted by the South Korean Ministry of Culture, the most popular K-pop artists in the United States in 2024 are revealed, and the results might surprise you.

Topping the list is iconic boy band BTS , who maintain their leading position with undeniable popularity. Closely followed by BLACKPINK , who continue to woo fans with their unique style and dazzling performances. Other artists such as Jungkook , IU , PSY , G-Dragon , and EXO are also highly regarded, showing the diversity of musical tastes among American fans.

An interesting fact is the emergence of new groups like NewJeans ( check out our NewJeans collection ), who have managed to make a place in the hearts of American fans. This rookie group has managed to capture attention with catchy melodies and a refreshing style, adding a new dimension to the K-pop scene.

The popularity of these artists isn’t just limited to the US. In other regions like India, the preferences are surprisingly similar, with artists like BTS , BLACKPINK , and IU topping the charts. This shows how K-pop transcends cultural and geographical boundaries.

Looking at the rankings by region, we can see that K-pop has been able to establish itself in various countries, each with its own favorites. For example, in Japan, BTS and TWICE are popular choices, while in Thailand, BLACKPINK and BTS also dominate.

For those who want to dive deeper into the world of K-pop, there are plenty of resources and products available. You can explore our shop to discover clothing inspired by your favorite groups and show off your passion for K-pop every day.

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TWICE - Official Cap

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The Online Evolution of K-pop Trends in the US with Google Trends: BTS Dominates, Blackpink in Decline

Over the past 12 months, the K-pop landscape in the United States has seen a dynamic shift in fan interest, with notable fluctuations among the genre’s biggest stars. A recent analysis of Google Trends data reveals fascinating insights into the popularity of five iconic K-pop figures: BTS, Blackpink, Jungkook, IU, and Psy.

BTS: The Undefeatable Kings

BTS continues to reign supreme in the U.S. market. The South Korean boy band, a global phenomenon, has maintained a steady interest throughout the year, with notable spikes in December 2023 and May 2024. These periods likely coincide with major events, such as album releases or tours, that have captivated fans’ attention. BTS’s ability to stay on top is a testament to their unwavering influence in the global music industry.

Blackpink: A Decline in Popularity

Blackpink, another K-pop icon, saw a notable drop in search interest shortly after the start of the year. While still among the most-followed artists, the girl group appears to have lost ground to its rivals. Despite a steady presence, Blackpink’s interest fluctuations have failed to reach BTS’s levels, hinting at a possible waning in their dominance in the US market.

Jungkook: A Solid Rise

BTS member Jungkook is also shining as a solo artist with his popularity constantly increasing. His peaks of interest often coincide with those of BTS, indicating a strong connection between his individual activities and those of the group. The young artist has captivated the public, solidifying his position as a key figure not only within BTS but also as a solo artist.

IU: A Stable Presence

Singer IU, while not reaching the heights of popularity of BTS or Blackpink, maintains a steady level of interest in the United States. The spikes in interest seen in May 2024 suggest a notable release or event that has garnered attention. Her consistency shows that she has a loyal fan base that continues to support her, even in a market as competitive as K-pop.

Psy: A Discreet Legend

Finally, Psy, the artist who once sparked a global wave with “Gangnam Style,” maintains a modest and steady interest. While far from his glory days, his continued presence shows the lasting impact of his work, though his current popularity is more measured.

Conclusion: BTS in the lead, Blackpink and the others behind

BTS remains the undisputed leader of K-pop in the United States, with an influence that shows no signs of waning. Blackpink, despite its declining popularity, remains a major player, while Jungkook, IU, and Psy continue to nurture their respective fan bases. As K-pop continues to gain traction internationally, these trends highlight the changing dynamics of American fan preferences.