Celebrities Are Deserting 'I Live Alone' As Ratings Continue to Drop, Blaming Lack of Captivating Guests
Star fades for 'I Live Alone'
MBC's popular variety show "I Live Alone" seems to be experiencing a steady decline in popularity as ratings continue to plummet. Launched over a decade ago, the show had a unique and captivating concept: offering a glimpse into the domestic lives of beloved celebrities. "I Live Alone" offered an authentic, behind-the-scenes look at the daily lives of renowned stars such as SHINee's Key and MAMAMOO's Hwa Sa.
However, the show's ratings have recently started to decline, a decline that viewers attribute to a lack of interesting guests. The last few episodes featured actors Ahn Jae-hyun and Lee Joo Seung. The show followed their daily lives as Ahn Jae-hyun had a wisdom tooth extracted and Lee Joo Seung visited different wedding venues for his older brother's upcoming wedding.
Overall, viewership dropped 1.1 percent for these episodes, as fans of the show found the two stars uninteresting and their daily lives too calm and without significant events. The quiet energy of Ahn Jae-hyun and Lee Joo Seung left viewers wanting more, especially on a Friday night when audiences are usually looking for more exciting content.
Similarly, another recent episode featuring NCT's Doyoung and actor Cha Seo-Won saw the lowest ratings ever for "I Live Alone," dropping to a low 5.1%. Once again, viewers commented on the uninteresting and monotonous nature of the guests' lives as presented on the show.
According to industry sources, attracting new celebrity guests is becoming a major challenge for the show. Well-known celebrities are worried about privacy issues that might arise from showing their homes and daily lives on TV, not wanting to encourage stalking behavior from some fans. Other celebrities are simply worried that their daily home lives are too boring to be featured on the show.
As a result, the show's recurring problem of featuring uninteresting guests has become even more difficult to solve. For a show that has been on the air for over 10 years, viewers have come to expect new and exciting content from "I Live Alone." If the production team fails to come up with new strategies to revitalize the show and renew viewers' interest, the end of the show's long run could be nigh.
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